{"id":701,"date":"2021-11-06T15:34:49","date_gmt":"2021-11-06T19:34:49","guid":{"rendered":"https:\/\/derfmagazine.com\/home\/?p=701"},"modified":"2021-11-06T14:46:55","modified_gmt":"2021-11-06T18:46:55","slug":"ratings-increase-as-time-warner-replaces-channel-5-with-test-pattern","status":"publish","type":"post","link":"https:\/\/derfmagazine.com\/home\/business\/ratings-increase-as-time-warner-replaces-channel-5-with-test-pattern\/","title":{"rendered":"Ratings increase as Time Warner replaces Channel 5 with test pattern"},"content":{"rendered":"\n

CINCINNATI, OH<\/strong> – Due to a contract battle with WLWT\u2019s parent company, Time Warner Cable dropped Channel 5 from it’s cable lineup. Time Warner replaced the Channel 5 signal with a test pattern, which resulted in a significant viewership spike. Neilsen officials say the Channel 5 test pattern popularity has nearly exceeded that of the rotating hot dog machine on a closed circuit TV at a local UDF.

After being informed Channel 5 had been removed from Time Warner\u2019s lineup, News 5 anchor Jack Atherton broadcast a ten minute explanation of the contract dispute, along with an explanation and apology to Time Warner Cable subscribers. Mr. Atherton failed to realize that the explanation and apology was not actually broadcast to those viewers because Channel 5 is now a test pattern.

\u201cI still feel that my message to those displaced viewers had an impact,\u201d said Atherton. \u201cI am such a strong communicator that I feel my audience can hear my message even if they are not receiving the broadcast electronically.\u201d<\/p>\n\n\n\n

Some Channel 5 viewers have not only failed to complain about the situation, but seem to be enjoying the change of pace that watching a test pattern provides. \u201cI remember when we first got a telly,\u201d said 86 year old Time Warner subscriber Beatrice Arnold. \u201cThe whole family would sit around and watch it, even if nothing was on. I\u2019m glad to see that someone cares about bringing back the golden age of television.\u201d Managers at WLWT were happy to hear that viewers had this reaction, especially viewers like Ms. Arnold who represent the younger portion of the News 5 demographic.<\/p>\n\n\n\n

Most viewers, however, have simply not noticed that the programming on Channel 5 has changed at all. \u201cA test pattern, eh?\u201d said Jason Oakes when told that the broadcast had been discontinued. \u201cI just thought it was a slow news day. It\u2019s pretty rare that anything exciting ever happens on that channel anyway.\u201d This sentiment is shared by many, and is explained by broadcast journalism professor Dr. Mark Kahl. \u201cChannel 5 has been experiencing what we broadcasting experts refer to as LDB syndrome. It\u2019s the lack of Derek Beasley.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

CINCINNATI, OH – Due to a contract battle with WLWT\u2019s parent company, Time Warner Cable dropped Channel 5 from it’s cable lineup. Time Warner replaced the Channel 5 signal with a test pattern, which resulted in a significant viewership spike. Neilsen officials say the Channel 5 test pattern popularity has nearly exceeded that of the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":{"0":"post-701","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business"},"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n