{"id":967,"date":"2021-10-22T16:16:58","date_gmt":"2021-10-22T20:16:58","guid":{"rendered":"https:\/\/derfmagazine.com\/home\/?p=967"},"modified":"2021-10-22T16:30:46","modified_gmt":"2021-10-22T20:30:46","slug":"reds-new-marketing-plan-reminds-fans-that-it-is-still-baseball-season","status":"publish","type":"post","link":"https:\/\/derfmagazine.com\/home\/sports\/reds-new-marketing-plan-reminds-fans-that-it-is-still-baseball-season\/","title":{"rendered":"Reds new marketing plan reminds fans that it is still baseball season"},"content":{"rendered":"\n<p><strong>CINCINNATI, OH<\/strong>&nbsp;&#8211; Following the build up to a successful All Star Game, and a grim slide that has taken the team out of playoff contention, the Cincinnati Reds continue to look at ways to market their team to the community. The latest effort from the Reds marketing team is an aggressive reminder to fans that at least for the near future, it is still, in fact, baseball season.<\/p>\n\n\n\n<p>\u201cThings really slowed down,\u201d said Reds assistant marketing services manager Connie Swale. \u201cWe realized that we needed a big marketing push after the All Star Game. People are getting in that back to school mode. We all know that once high school football season starts in Cincinnati, it\u2019s pretty much all over. So we decided to take it back to basics. Maybe they just forgot how long the season is. Well we are ready to remind them. We are ready to say, loudly and proudly, to every fan in Reds Country, \u2018Hey guys, it\u2019s still baseball season. Maybe come catch a game sometime?\u2019\u201d<\/p>\n\n\n\n<p>Other slogans for the Reds\u2019 new marketing plan include, \u201cIt\u2019s not cold out. Perhaps the Reds are playing. Because, well, it\u2019s still baseball season.\u201d and \u201cMarch Madness takes place in March. Baseball season happens in the summer and early fall. Which is right now.\u201d<\/p>\n\n\n\n<p>\u201cUnfortunately, we are fighting an uphill battle,\u201d said Reds vice president Daryl Combs. \u201cStores advertise back to school earlier and earlier. There will probably be Christmas displays up in stores by the end of August. Pumpkin beer gets released in July. All of this makes people forget that baseball is still going on. It might not be exciting. It might not be winning. It might be played by some prospects who we will trade if they ever become good. But, by golly, it\u2019s still being played.\u201d<\/p>\n\n\n\n<p>The new marketing plan replaces the previous strategy the Reds were trying. This consisted of waiting for fans to accidentally wander toward Great American Ballpark and buy a ticket, accidentally thinking that it was actually Bengals training camp.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CINCINNATI, OH&nbsp;&#8211; Following the build up to a successful All Star Game, and a grim slide that has taken the team out of playoff contention, the Cincinnati Reds continue to look at ways to market their team to the community. 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